A luxury-priced basketball weekend illustrates the escalating financial demands of modern college sports.

Who are the greatest college athletes ever from Kentucky? USA TODAY Sports has ranked the top 10: ...

Jon Rothstein thinks BYU basketball will finish in the upper tier of the Big 12. The real question: Is this more about Kansas ...

After five decades, one Texas program is building an athletics department from scratch.

The Zags slip out of the top 10 of our preseason rankings after losing their second starter in the last two months ...

The future of college sports will not be secured by continually raising the price of admission until only a handful of giants ...

The gateways to the moments on the fields, courts, in the pool, on the track, the great college sports towns set the tone for ...

Gonzaga and five Mountain West programs join the new Pac-12, but there are many moves that are official July 1 ...

AJ Dybantsa dunks in a game. College basketball came back from the dead. The product has never been better. Chris Gardner / Getty Images It was only three seasons ago, before the beginning of the 2023 ...

The current approach to programming and selling college sports leaves way too much value, money and viewership on the table, ...

Women's college basketball player Jheney Wallace of Victor Valley College died earlier this month in a car crash.

Somehow “protecting college sports” requires locking UNC into the ACC forever?